Harnessing the Power of Earned Media
Traditional media remains a major influencer in today’s world and is a powerful way to distribute your message to key audiences. JPA designs and implements a full range of strategic, results-focused media campaigns and services.
We have a strong track record of generating positive media coverage, through carefully cultivated relationships with journalists at national and regional newspapers, magazines, TV stations, radio stations, and online publications, as well as trade outlets. We complement this earned media with the right mix of owned, paid and shared media.
Additionally, we use a proven method to help you prepare for and rapidly respond to issues and crisis situations.