Decision 2020: Start Public Affairs Planning Today

The concurrent effects of the novel coronavirus and sweeping demands for racial equity are, arguably, creating the greatest social disruption America has witnessed in the last 50 years. While the [...]

Leveraging Communication to Address a Crisis – How “Flatten the Curve” Spread

Communicating public health messages during a pandemic necessitates the ability to reach everyone quickly. This role has traditionally belonged to government leaders, but with so much [...]

Do your words match your intent? How to avoid stigma in health messaging

“Good words are worth much, and cost little.” – George Herbert As communications professionals, we all know how much words matter. Raise your hand if you have recently spent way too long noodling [...]

Ensuring Integrity When Engaging Social Media Influencers

Late last year, the Federal Trade Commission (FTC) released “Disclosure 101 for Social Media Influencers,” which made it mandatory for influencers to disclose paid partnerships with brands. [...]

The Mission of Advocates and Industry are Not at Odds

At JPA, we believe in collaboration between patient organizations and pharmaceutical companies. So much so, that we have an entire team dedicated to patient advocacy relations. In almost all [...]

Tips for Staying Productive While Working From Home

It’s 5:15 a.m. and my alarm begins its obnoxious yell—TIME TO GET UP! After hitting snooze (miraculously only once), I begrudgingly roll out of bed. After changing into clothes that are [...]

Regulating Drug Development Is a Winning Strategy for All

The FDA Office of New Drugs held a public meeting earlier this month to invite discussions and policy suggestions that promote effective drug development programs. Considering the unprecedented [...]

We’ll need more than a spoonful of sugar to counter vaccine hesitancy

News that the United Kingdom, along with Albania, the Czech Republic and Greece, have lost their measles-free status is deeply troubling, but not surprising.  Trust in and uptake of vaccines in [...]

Channeling Your Passions into PR

When trying to determine what to do with my life, I knew that I wanted to help people, as most millennials do. However, there was a problem. What could I do to make a difference? I wasn’t good at [...]

Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]