WASHINGTON, D.C., June 2, 2014 — Even when it comes to public relations, actions speak louder than words. Which is why throughout the month of May, JPA Health Communications, a Washington, D.C.-based PR agency, supported its client, the Melanoma Research Foundation (MRF), by participating in the Million Miles in May Challenge. For the challenge, the JPA team pledged $500 and to walk 700 miles. The staff’s hard work and dedication paid off. JPA was the top company to participate, completing over 1,000 miles.
The Million Miles challenge seeks to raise awareness of early detection and more effective treatment options for melanoma, as well as ultimately finding a cure. For the entire month of May, individuals, groups and organisations joined together to log their miles as they walked, ran, hopped, skipped and swam to raise awareness and reach the goal of 1 million miles.
“JPA has been a trusted partner as we’ve worked to increase awareness and help patients, advocates, medical professionals, research and industry work together to eradicate melanoma,” said Tim Turnham, Executive Director of the MRF. “The more we can encourage individuals and organisations like JPA to help us spread the word about prevention, warning signs and treatment options of melanoma, the quicker we will meet our goal.”
Carrie Jones, principal and managing director of JPA, said, “Everyday we feel privileged to support the important work of the Melanoma Research Foundation. Our team loved the camaraderie of the challenge, and really came together to complete the miles and help raise awareness for this deadly disease.”
For more information about the Million Miles in May Challenge, visit www.melanoma.org