WASHINGTON, D.C., July 9, 2012 – JPA announced today that Reuters WPF, a renowned center of expertise on sexual and reproductive health, has awarded the agency a contract to provide media outreach support for its Universal Access to Female Condoms (UAFC) Joint Programme leading up to the 2012 International AIDS Conference.
A joint initiative of four Netherlands-based organisations, UAFC was formed in 2008 to decrease new HIV and other sexually transmitted infections, and mistimed or unwanted pregnancies by empowering and enabling women to gain control over their own sexual and reproductive health. One of the group’s methods for doing so is by helping make female condoms accessible, affordable and available worldwide.
Currently, millions of women do not have access to affordable contraceptive and protective measures. Female condoms represent a cost-effective and lifesaving tool against unwanted pregnancy and sexually transmitted diseases – yet less than one percent of all condoms distributed worldwide are for females.[i]
JPA will provide a two-pronged media relations campaign that engages women’s health and policy reporters to cover the importance of female condoms. The agency will also provide integrated traditional media and social media support for the UAFC’s Female Condom Paper Doll Campaign and its push to break the Guinness World Records’ longest paper doll chain. The Paper Doll campaign works with more than 55 partner organisations in nearly 30 countries to raise awareness by creating paper dolls that have individual messages/stories that portray the powerful demand that exists for female condoms.
The goal is to break the record of 27,664 dolls by the last day of the International AIDS Conference, which takes place July 23-July 27, 2012 in Washington, D.C.
“We are excited to partner with UAFC on raising awareness of female condoms as a cost-effective and lifesaving tool,” said Carrie Jones. “It will also be fun working together to help the UAFC break the current Guinness record.”
[i] PATH, UNFPA. Female Condom: A Powerful Tool for Protection. Seattle: UNFPA, PATH; 2006.