Ensuring Integrity When Engaging Social Media Influencers

Late last year, the Federal Trade Commission (FTC) released “Disclosure 101 for Social Media Influencers,” which made it mandatory for influencers to disclose paid partnerships with brands. [...]

The Mission of Advocates and Industry are Not at Odds

At JPA, we believe in collaboration between patient organizations and pharmaceutical companies. So much so, that we have an entire team dedicated to patient advocacy relations. In almost all [...]

Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

Storytelling Through Infographics

Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]

Finding a Happy Balance for the Medium

When you have something to say, whether a formal declaration or casual shoutout, knowing the purpose of your words is fairly intuitive. What’s tougher, sometimes, is finding the right place for [...]

UK Post-Election Brief

British Politics is going through an uncertain period. Britain faces multiple challenges in the coming months, all of which could shift the business and political climate. 1. Both of the main [...]

UK Elections are coming!

Britain will be going to the polls on June 8th to decide the make-up of a new government. This election has been called by the Rt Hon Theresa May Prime Minister in a bid to provide a broader [...]

The State of Fitness Wearables in 2017

As the weather begins to warm and the snow covering New England gives way to slush and puddles, it’s clear that the spring of 2017 is upon us. As a Boston native, I’ll trade my snow boots in for [...]

5 Tips to Boost your Social Media Engagement for 2017

Looking for some simple ideas to help your digital content reach more people in 2017? Here are a few tips you should work into your earned media strategy to help boost your campaigns for the new [...]

Atypical Storytelling

As storytellers in the health field, we tend to focus on “the typical patient” when bringing a new topic to light in the media. Take for example eating disorders. In most articles, you hear about [...]

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