Ensuring Integrity When Engaging Social Media Influencers

Late last year, the Federal Trade Commission (FTC) released “Disclosure 101 for Social Media Influencers,” which made it mandatory for influencers to disclose paid partnerships with brands. [...]

Storytelling Through Infographics

Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]

5 Tips to Boost your Social Media Engagement for 2017

Looking for some simple ideas to help your digital content reach more people in 2017? Here are a few tips you should work into your earned media strategy to help boost your campaigns for the new [...]

Oh Facebook – Goodbye Like, Hello Pity?

Over the last few years, Facebook has become the dominant social media platform for patients getting support online.  Whether it is getting support from your friends and family on your own wall, [...]

Wanted: The Comments Section, Dead or Alive

Where did all the comments go? It’s time for communications professionals to talk about the evolution of the “Comments” section on news and other outlets. WIRED elaborated on this recently: The [...]

Watching Your Social Media Channels on Holiday Weekends?

While many of us were watching the US Women’s national soccer team score three goals in 16 minutes last night, someone at Tesaro Pharma was watching 3,000 people sign a petition in less than 16 [...]

JPA Gets in Step

According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on [...]

Pre-election Purdah: What it means for Comms professionals

The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]

Crowdfunding Science

If you’ve heard of Kickstarter, it’s probably because of creative projects; for example, the addictive podcast Serial’s campaign to fund a second season of episodic true crime documentary. Though [...]