Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

Storytelling Through Infographics

Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]

Finding a Happy Balance for the Medium

When you have something to say, whether a formal declaration or casual shoutout, knowing the purpose of your words is fairly intuitive. What’s tougher, sometimes, is finding the right place for [...]

Atypical Storytelling

As storytellers in the health field, we tend to focus on “the typical patient” when bringing a new topic to light in the media. Take for example eating disorders. In most articles, you hear about [...]

Bridging to Better Health Science Communication

PR professionals, as influential bridges between scientists and media, must also be active partners in improving the quality of health coverage. Our health communications work at JPA occasionally [...]

JPA Gets in Step

According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on [...]

Pre-election Purdah: What it means for Comms professionals

The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]