Ensuring Integrity When Engaging Social Media Influencers

Late last year, the Federal Trade Commission (FTC) released “Disclosure 101 for Social Media Influencers,” which made it mandatory for influencers to disclose paid partnerships with brands. [...]

Precision Health Communication: Introducing Gretel®

While JPA has been building our health communications influence data for more than ten years, today we rebranded that effort as Gretel®. GRETEL builds on what was the JPA Profiler (now GRETEL [...]

Storytelling: Get Out of Your Head and Into the Story

Working in health communications is challenging. It’s a regulated and traditionally risk-averse industry. The science can be complex and the issues are often serious. On the flip side, working in [...]

Authenticity, preparation and smart strategy: Lessons from the Mayo Clinic Social Media Conference

Few things are as immediate, fleeting and simultaneously brand-building (or damaging) as social media. While each brand has different social media goals, we all face many shared challenges in [...]

Understanding and Impacting the Media Landscape

Two new studies came out this week leveraging data from social media to understand the larger media landscape around politics.  As health communicators, these studies provide approaches that can [...]

Storytelling Through Infographics

Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]

6 Challenges We Uncovered from Liz Szabo’s #CancerHype Twitter Chat

With the authorization of $1.8 billion in funding for the Cancer Moonshot over 7 years, we’ve seen both hope and hype around how we accelerate cancer research to make more treatments available to [...]

Millennial Health in the Digital Age

To be a millennial is to be connected to the rest of the world through a vast digital web. By virtue of the internet and social media, the most mundane experience can become shareable and any [...]

3 Communications Must-Dos to Weather Google’s Latest Shift

Google has long been the lead in search; however, professional communications consultants continue to be bewildered by it. Planning content that is “on message” that also performs [...]

Creating a Compelling Infographic

Infographics have been popping up everywhere. Why? Because they are a great way to present your organization’s key messages in a new, visually compelling way. But what are the components that [...]

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