Do your words match your intent? How to avoid stigma in health messaging

“Good words are worth much, and cost little.” – George Herbert As communications professionals, we all know how much words matter. Raise your hand if you have recently spent way too long noodling [...]

We’ll need more than a spoonful of sugar to counter vaccine hesitancy

News that the United Kingdom, along with Albania, the Czech Republic and Greece, have lost their measles-free status is deeply troubling, but not surprising.  Trust in and uptake of vaccines in [...]

Channeling Your Passions into PR

When trying to determine what to do with my life, I knew that I wanted to help people, as most millennials do. However, there was a problem. What could I do to make a difference? I wasn’t good at [...]

Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

Practicing Cultural Humility in Health Communications

As health communicators, who we reach and how we reach them is one of the most important components to the success of any campaign. We can develop the most compelling message, wrapped in the most [...]

Why the Next Six Months Will Define How We Discuss Healthcare for the Next Decade

As we near the 2019 mid-term elections, pundits and prognosticators are focusing on what the make-up of Congress will look like in 2019 and what it means for President Trump’s agenda. Yet, for [...]

Precision Health Communication: Introducing Gretel®

While JPA has been building our health communications influence data for more than ten years, today we rebranded that effort as Gretel®. GRETEL builds on what was the JPA Profiler (now GRETEL [...]

Storytelling: Get Out of Your Head and Into the Story

Working in health communications is challenging. It’s a regulated and traditionally risk-averse industry. The science can be complex and the issues are often serious. On the flip side, working in [...]

JPA in the Limelight at the 2018 Communiqué Awards

2018 once again saw JPA Health sponsoring the Communiqué Awards. Since 1997, the awards have celebrated outstanding work in healthcare communications, showcasing the very best that our industry [...]

Cannes Lions Health and PR’s (Supporting) Role

Another Cannes Lions is in the rearview. I’m talking about the International Festival of Creativity that recognizes excellence in the marketing communications industry—not the glitzy Cannes Film [...]