Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

Mental Health Media Coverage: Why Uncertainty is Better Than a Quick Click

When it comes to mental health communications and reporting, the long game is best. Scientific evidence and careful decision-making lead to better media stories—and better policies—than fear, [...]

Carbs Are Killing Us. Why Don’t We Care?

Our love affair with carbohydrates is slowly but surely killing us. Bagels, wine, pizza, soda, cereal are staples in American homes. We all have craved sugar and succumbed to its comforting [...]

Storytelling: Get Out of Your Head and Into the Story

Working in health communications is challenging. It’s a regulated and traditionally risk-averse industry. The science can be complex and the issues are often serious. On the flip side, working in [...]

JPA in the Limelight at the 2018 Communiqué Awards

2018 once again saw JPA Health sponsoring the Communiqué Awards. Since 1997, the awards have celebrated outstanding work in healthcare communications, showcasing the very best that our industry [...]

Cannes Lions Health and PR’s (Supporting) Role

Another Cannes Lions is in the rearview. I’m talking about the International Festival of Creativity that recognizes excellence in the marketing communications industry—not the glitzy Cannes Film [...]

Involving External Communicators in the Strategic Planning Process

Most of the time when an organization seeks a communications partner it’s because they’re requesting support around tactics like media relations, social media or website development. However, one [...]

Driving Change for the Brain Tumour Community in the UK

To drive meaningful change in health in the UK is challenging, as I am sure it is across the world. It requires a clarity of purpose and evidence, a wide range of engaged stakeholders and [...]

Where will disruption in health come from? Consumer commodities

Last summer, I attended a PR leadership seminar that asked us to consider “from where will disruption in health come next?” We considered the impact of Uber on taxis and of Netflix on video [...]

Authenticity, preparation and smart strategy: Lessons from the Mayo Clinic Social Media Conference

Few things are as immediate, fleeting and simultaneously brand-building (or damaging) as social media. While each brand has different social media goals, we all face many shared challenges in [...]