JPA Supports NEHI – Winner of JPA’s Mass Innovator Competition

In the spirit of Thanksgiving, we at JPA are thankful to play a small part in the tremendously innovative, talented, and passionate healthcare community in Massachusetts. As we highlighted a [...]

Emotional Care – Reaching Beyond Treatment

With 2013 planning well under way, our clients need to know the most effective ways to work with health professionals and consumers. As healthcare communications professionals, we can provide the [...]

The Right Way to Use an Embargo

If anything highlights just how tricky embargoes can be, it’s yesterday’s disclosure by the executive editor of Reuters Health (Ivan Oransky, who is also the blogger behind Embargo Watch). The [...]

Implementing Healthcare Reform: Eyes on Massachusetts

Earlier this year, JPA covered Massachusetts’ passage of S 2400, the country’s first effort to curb growing healthcare costs. The legislation’s lofty goal mandates that healthcare costs in Mass. [...]

When Motivation is the Message, Which Approach is More Effective?

Just as certain looks go out of style, messages should be reviewed regularly to stay fresh, timely, and to resonate with your intended audience. Yet there is more than one way to approach [...]