Key Opinion Leader Relations — Engaging Experts to Build Credibility and Extend Reach

People don’t make decisions in isolation. Nor do they make decisions just based on facts or numbers. People turn to their respected authorities (also known as KOLs) in their fields for advice, opinions and expertise.

Because of their tremendous creditability and influence, never before has there been such fierce competition for their attention or such public scrutiny in how they interact with the health industry.

Reaching KOLs in your therapeutic specialty plays a key role in securing your organization’s success and provides invaluable insights and opinions that can help shape your marketing strategies. So how do you reach these key influencers?

JPA has extensive experience cultivating strong and meaningful relationships with KOLs on behalf of our clients that adhere to industry regulations and best practices.

Our unique approach is centered upon our understanding of “influencer relations,” a unique practice area that uses a targeted approach to reach stakeholders, drive change and impact the health arena. Based on this specialty, we are able to develop lasting partnerships with KOLs by marrying personal, consistent contact with frequent and meaningful content.

Key Opinion Leader (KOL) Relations Services

• Key opinion leader identification
• Key opinion leader mapping
• One-on-one meetings at medical congresses
• Thought leader cultivation
• Global advisory boards
• Speaker training
• Physician outreach and communications
• Medical meeting support
• Strategic plan writing and development