Advancing Excellence in America’s Nursing Homes

Comprise of 28 national organizations and 49 local/state networks, Advancing Excellence in America’s Nursing Homes is the first voluntary, national effort to measure quality by setting attainable and quality-focused goals to encourage improvements in care for nursing home residents across the country.

JPA was selected in a competitive bid to develop comprehensive communication messages and craft a communication strategy to guide the coalition as it moved into year three of its campaign. JPA utilized its propriety Coalition Quad© to ensure participation and garner alignment from the vast array of coalition members. Once the messages were developed, JPA crafted a comprehensive and creative communication strategy to support the coalition going forward.

Challenge

• Facilitate collaboration among 28 diverse coalition members, including long-term care providers, caregivers, medical and quality improvement experts, consumers and government agencies for the Advancing Excellence in America’s Nursing Homes campaign

Insight

• Given the size and diversity of the group, the development process needed to ensure that every coalition member had the opportunity to be heard and participate

Strategy

• Secure consensus among coalition members and build alignment in a diverse, multi-faceted organization using the Coalition Quad©, one of JPA’s proprietary tools to support the industry and patient advocates

Success

• Developed four core messages with extensive supporting points that were pulled through all campaign materials, including individual campaign and coalition members’ communications

Testimonial

We applaud the JPA team for their professionalism, attention to detail and expert facilitation.  Their process generated dynamic messages that spoke to the heart of our campaign and garnered alignment among 28 Steering Committee members.
—Bruce Rosenthal, Chair, Communications Workgroup, Advancing Excellence in America's Nursing Homes Campaign