Message Development Projects
Rebranding to Create and Unveil the New Identity
In July 2009, the headquarter offices of The Wellness Community (TWC) and Gilda’s Club (GC) joined forces to likely become the largest professionally-led network of cancer support worldwide.
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Raising Awareness Through Ambassador Toolkit
To equip ACNM members to be advocates for the practice of midwifery, JPA worked with ACNM to develop the Ambassador Toolkit.
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Creating a Comprehensive Communication Strategy
JPA was selected in a competitive bid to develop comprehensive communication messages and craft a communication strategy to guide the coalition as it moved into year three of its campaign.
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Promoting the Role of Certified Nurse Midwives
Because of the pervasive lack of consumer understanding regarding midwifery care in the United States, the American College of Nurse-Midwives (ACNM) sought a public relations agency to raise awareness of the role of certified nurse-midwives (CNMs) and certified midwives (CMs).
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