Media Relations Projects
Rebranding to Create and Unveil the New Identity
In July 2009, the headquarter offices of The Wellness Community (TWC) and Gilda’s Club (GC) joined forces to likely become the largest professionally-led network of cancer support worldwide.
more
Strategic Counsel to Broaden Awareness and Reach
In order to support the volunteers’ valuable efforts, JPA worked with PCEC to develop an online PCEC Volunteer Toolkit. Additionally, JPA works to broaden awareness and reach of the organization and generate greater visibility among key audiences.
more
Creating a Comprehensive Communication Strategy
JPA was selected in a competitive bid to develop comprehensive communication messages and craft a communication strategy to guide the coalition as it moved into year three of its campaign.
more
Generating Greater Visibility
Through proactive efforts, JPA has been successful in securing top-tier media interviews with MRF spokespeople.
more
Promoting the Role of Certified Nurse Midwives
Because of the pervasive lack of consumer understanding regarding midwifery care in the United States, the American College of Nurse-Midwives (ACNM) sought a public relations agency to raise awareness of the role of certified nurse-midwives (CNMs) and certified midwives (CMs).
more
