New Year, New Site

January, 2011

January is such a fun month. As an agency, we put into action fresh, new communication plans for our healthcare clients.

But what about us?  Unfortunately, each and every year we pledge to “treat ourselves like the client” by sharing what’s new, relevant and interesting about JPA only to have it fall by the wayside. 

So, we thought we’d start the new year right by showcasing the “Top 5” features of our new website. 

1. You can find what you’re looking for. In fact, we used eye-tracking technology to test and evaluate the effectiveness of the design. Plus, the site is fully compliant with Section 508 and WCAG 2.0 guidelines, making it accessible for people with disabilities.
2. Content is offered in multiple formats to encourage participation. Have you seen the JPA video on the homepage?
3. It’s optimized.  That’s right… SEO and SMO.
4. Information is seamlessly shared with social media platforms (i.e., Facebook, LinkedIn, Twitter).
5. iPad users love us. Our site is designed for mobile and tablet devices, enabling users to easily view and navigate pages.

Take a moment and explore our new site.  We’d love to hear what you think. 

Hmmm.  It’s kinda fun being the client.