How to Make a POINT with Policymakers

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October, 2011

Health advocates play an important role in influencing legislative and regulatory change to improve the lives of patients living with disease. While some non-profits thrive in the policy space, for others it can be a daunting task. That’s why JPA developed the P.O.I.N.T. methodology for engaging these important influencers.

  • Personal: Writing letters and making phone calls can be effective, but scheduling time to walk the halls of the Capitol – whether in Washington, DC or in Columbus, OH -- to meet with your legislators face to face will leave the strongest impression. Remember, your legislators and their staff are quite busy, so your presentations should be personal and concise.

  • One at a time: As a patient advocate, there is probably a lot you want to accomplish in a short amount of time to help your constituents. But if you’re new to the policy world, it might be best to focus on just one goal. Start by listing all of your objectives, narrow these to the top three and build your advocacy platform around these key targets. Make sure you define clear action steps for legislators to support your cause.

  • Information: While you may have a compelling personal story that illustrates the need for policy change, it is important to support your proposed policy positions with credible information. Wherever possible, use scientific data, studies and reputable publications to support your standpoint.

  • Network: Since you can’t meet with legislators every day, look for ways to get involved with policymakers. Many health-related local, regional and national agencies have public boards and committees with patient advocacy representation. Serving in this capacity provides you with an opportunity to raise your policy agenda and network with others in the policy world.

  • Thoughtful: It might seem like common sense, but you will be most successful if you engage the right policymaker. For example, give careful thought to identify representatives with the most seniority on committees focused on your key policy issues. Target your outreach based on each policymakers’ personal interest and expertise.

The P.O.I.N.T. methodology is an important part of JPA’s Public Policy services. Whether you want to reach policymakers, consumers or medical professionals, it’s critical to leverage the right influencers in the right way to convey your message.