PR Strategy News

Making the Most of Awareness Days

December 2011—What’s the fastest way to kill your pitch?  Start it by saying “I’m calling because next month is National Fill-in-the-Blank Month!” So, when your organization’s favorite month rolls around, be sure to base your media approach in the same rules of communication that are in force the other 11 months of the year. 

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Six Tips for a Good Healthcare Press Release

April 2011—The press release may not be dead, but it’s easy for most to end up in a reporter’s “deleted items” box. By investing the time to craft quality releases and including the right ingredients, you can help reporters cut through the clutter and quickly understand why your issue matters to their readers.

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Why Higher-Quality Healthcare Depends on Effective Communications

November 2010—Healthcare reform has dominated headlines for the better part of a year, but one particular component of reform has received somewhat less attention: comparative effectiveness research (CER). 

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Alternatives to the Press Release

September 2010—Research shows that despite the explosion of news sources available online, most original reporting still comes from traditional media – newspapers, television and radio. That means getting a journalist to cover your organization is still one of the best ways to distribute your message to key audiences. Find out what the alternatives are to the press release.

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Healthcare Reform: What Now for Communicators?

July 2010—Since the passage of the Patient Protection and Affordable Care Act almost five months ago, many of us have been focused on the complicated question of how the healthcare reform law will roll-out.

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Protecting Your Company From Mischievous PR

June 2010—Recently, there have been a slew of reports in the media about phony press releases sharing fake news about real people and organizations. How can you protect yourself from falling victim to mischievous PR?

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Including KOLs in Your PR Plan

May 2010—KOLs can – and should – be engaged by patient groups, professional associations and pharmaceutical companies to reinforce key messaging. Think beyond press releases to delivering public testimony, serving on taskforces or giving public presentations.

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What Every PR Person Should Know About Vitching

March 2010—Just as consumers are captivated by social media, so are reporters. And what better way to dazzle them than to combine the two mediums they know and love—traditional and digital media.

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Pitching the Full Package

January 2009—Ongoing advances within multimedia have created a shift in the art of public relations. Today’s reporters want PR practitioners to offer more than the basic: who, what, where… Rather, they challenge us to drill down on the underlying issues, explore what isn’t being said, and state the real impact of the issue. And in many cases, reporters want it to work across print, digital and broadcast mediums.

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