Media Relations News

Making the Most of Awareness Days

December 2011—What’s the fastest way to kill your pitch?  Start it by saying “I’m calling because next month is National Fill-in-the-Blank Month!” So, when your organization’s favorite month rolls around, be sure to base your media approach in the same rules of communication that are in force the other 11 months of the year. 

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Six Tips for a Good Healthcare Press Release

April 2011—The press release may not be dead, but it’s easy for most to end up in a reporter’s “deleted items” box. By investing the time to craft quality releases and including the right ingredients, you can help reporters cut through the clutter and quickly understand why your issue matters to their readers.

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Alternatives to the Press Release

September 2010—Research shows that despite the explosion of news sources available online, most original reporting still comes from traditional media – newspapers, television and radio. That means getting a journalist to cover your organization is still one of the best ways to distribute your message to key audiences. Find out what the alternatives are to the press release.

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Protecting Your Company From Mischievous PR

June 2010—Recently, there have been a slew of reports in the media about phony press releases sharing fake news about real people and organizations. How can you protect yourself from falling victim to mischievous PR?

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What Every PR Person Should Know About Vitching

March 2010—Just as consumers are captivated by social media, so are reporters. And what better way to dazzle them than to combine the two mediums they know and love—traditional and digital media.

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Pitching the Full Package

January 2009—Ongoing advances within multimedia have created a shift in the art of public relations. Today’s reporters want PR practitioners to offer more than the basic: who, what, where… Rather, they challenge us to drill down on the underlying issues, explore what isn’t being said, and state the real impact of the issue. And in many cases, reporters want it to work across print, digital and broadcast mediums.

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Maximizing PR Budgets in Today’s Economy

December 2008—Today’s economic uncertainty presents several obstacles for healthcare organizations, including how to develop effective communication programs while experiencing revenue shortfalls and budget freezes.

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Power of Leveraging Your Brand Through Earned Media

April, 2008—Across the healthcare continuum, our non-profit partners often share two universal objectives, to be recognized as the premier source of information for their specialty and to broaden both the awareness and reach of their organization. One the most efficient and cost effective ways to attain these goals is to use traditional public relations tactics, more specifically known as "earned media."

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