Influencer Relations News

Business MeetingTimes They Are A-Changin'

May 2012—Just as the news cycle is constantly evolving, so are healthcare influencers. With this in mind, we ask, “Are you engaging these influencers?” 

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Maximizing Opportunities at Medical Meetings

April 2012—Whether you’re a small patient group or a large biotech, medical meetings can provide much more than the latest scientific updates.  These venues provide unique opportunities to meet with key stakeholders and engage reporters with your news.

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The Most Influential Person?Justin Bieber and Influencer Relations

February 2012–Justin Bieber has been named one of the most influential people. But before you ask the Bieb to help you with regulatory issues at the FDA let’s look at the different types of influence and what they can achieve.

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How to Make a POINT with Policymakers

October 2011—Health advocates play an important role in influencing legislative and regulatory change to improve the lives of patients living with disease. That’s why JPA developed the P.O.I.N.T. methodology for engaging these important influencers. 

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Will Faster Be Better? FDA-CMS Parallel Review

February 2011—Over the last several months many of our clients have asked about parallel review. This is a summary of what all healthcare influencers need to know.

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Why Higher-Quality Healthcare Depends on Effective Communications

November 2010—Healthcare reform has dominated headlines for the better part of a year, but one particular component of reform has received somewhat less attention: comparative effectiveness research (CER). 

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Healthcare Reform: What Now for Communicators?

July 2010—Since the passage of the Patient Protection and Affordable Care Act almost five months ago, many of us have been focused on the complicated question of how the healthcare reform law will roll-out.

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Including KOLs in Your PR Plan

May 2010—KOLs can – and should – be engaged by patient groups, professional associations and pharmaceutical companies to reinforce key messaging. Think beyond press releases to delivering public testimony, serving on taskforces or giving public presentations.

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How to Stop Herding Cats and Build Consensus Among Your Coalition

January 2010—If you have ever been a part of a coalition, then you know what a unique and meaningful experience it can be. United by a common cause, coalitions can be remarkably effective advancing a particular issue. Take these four proven steps to develop clear, strong messages that member organizations will stand behind.

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