Advocacy Relations News

Business MeetingTimes They Are A-Changin'

May 2012—Just as the news cycle is constantly evolving, so are healthcare influencers. With this in mind, we ask, “Are you engaging these influencers?” 

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Maximizing Opportunities at Medical Meetings

April 2012—Whether you’re a small patient group or a large biotech, medical meetings can provide much more than the latest scientific updates.  These venues provide unique opportunities to meet with key stakeholders and engage reporters with your news.

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How to Make a POINT with Policymakers

October 2011—Health advocates play an important role in influencing legislative and regulatory change to improve the lives of patients living with disease. That’s why JPA developed the P.O.I.N.T. methodology for engaging these important influencers. 

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Roadblocks to Information Exchange

August 2011—There's no question that non-profit organizations are looked to by many - patients, journalists and even policymakers - as a source of credible, relevant information. Forward-thinking pharmaceutical companies understand this and often seek patient advocates as partners for education and awareness.

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How to Stop Herding Cats and Build Consensus Among Your Coalition

January 2010—If you have ever been a part of a coalition, then you know what a unique and meaningful experience it can be. United by a common cause, coalitions can be remarkably effective advancing a particular issue. Take these four proven steps to develop clear, strong messages that member organizations will stand behind.

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Maximizing PR Budgets in Today’s Economy

December 2008—Today’s economic uncertainty presents several obstacles for healthcare organizations, including how to develop effective communication programs while experiencing revenue shortfalls and budget freezes.

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A Healthcare Trend: Patient Navigation

September 2008—Patients across the healthcare continuum face a growing number of barriers in an increasingly complex system. These obstacles take on a variety of forms, including financial, economic and cultural differences. Recognizing that many patients need help overcoming these barriers, a growing number of healthcare organizations now offer special programs to ensure patients are not alone in their journey.

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