Inside the Influence

Business MeetingTimes They Are A-Changin'

May 2012—Just as the news cycle is constantly evolving, so are healthcare influencers. With this in mind, we ask, “Are you engaging these influencers?” 

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Maximizing Opportunities at Medical Meetings

April 2012—Whether you’re a small patient group or a large biotech, medical meetings can provide much more than the latest scientific updates.  These venues provide unique opportunities to meet with key stakeholders and engage reporters with your news.

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The Most Influential Person?Justin Bieber and Influencer Relations

February 2012–Justin Bieber has been named one of the most influential people. But before you ask the Bieb to help you with regulatory issues at the FDA let’s look at the different types of influence and what they can achieve.

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Making the Most of Awareness Days

December 2011—What’s the fastest way to kill your pitch?  Start it by saying “I’m calling because next month is National Fill-in-the-Blank Month!” So, when your organization’s favorite month rolls around, be sure to base your media approach in the same rules of communication that are in force the other 11 months of the year. 

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How to Make a POINT with Policymakers

October 2011—Health advocates play an important role in influencing legislative and regulatory change to improve the lives of patients living with disease. That’s why JPA developed the P.O.I.N.T. methodology for engaging these important influencers. 

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Roadblocks to Information Exchange

August 2011—There's no question that non-profit organizations are looked to by many - patients, journalists and even policymakers - as a source of credible, relevant information. Forward-thinking pharmaceutical companies understand this and often seek patient advocates as partners for education and awareness.

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