Inside the Influence

President Barack ObamaThe Obama Campaign: Strengthening Communication with Psychology

December 2012—During the past few weeks, the media has been buzzing about techniques the Obama campaign used to bring out key voters. Among its many innovative ideas, the campaign reportedly engaged a “dream team” of psychology researchers to help it strengthen its communication with voters.

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Blogosphere MapBlogosphere Best Practices

September 2012—We all agree that bloggers belong on your list of media targets. Recently, JPA’s Ken Deutsch was featured in Association News and provided some memorable best practice tips on how to engage this audience.

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Beltway PR - What Works When

July 2012 - What is the best way to reach legislative influencers? Try these four tried and true approaches for engaging federal policymakers.

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Business MeetingTimes They Are A-Changin'

May 2012—Just as the news cycle is constantly evolving, so are healthcare influencers. With this in mind, we ask, “Are you engaging these influencers?” 

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Maximizing Opportunities at Medical Meetings

April 2012—Whether you’re a small patient group or a large biotech, medical meetings can provide much more than the latest scientific updates.  These venues provide unique opportunities to meet with key stakeholders and engage reporters with your news.

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The Most Influential Person?Justin Bieber and Influencer Relations

February 2012–Justin Bieber has been named one of the most influential people. But before you ask the Bieb to help you with regulatory issues at the FDA let’s look at the different types of influence and what they can achieve.

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