Influencer Relations — Our Specialized Approach to Health Communications
Health communications is the study and use of communication strategies to inform and influence individual decisions that enhance health.*
At JPA, we believe it’s all about the experts – those people who are knowledgeable and credible in their field. Whether you want to reach consumers, policy makers or medical professionals, it’s critical to leverage “influencers” to convey your message.
JPA specializes in a unique practice area known as “influencer relations.” Influencer relations uses a targeted approach to reach the stakeholders who drive change and engage others within their field. These influencers fall into five key domains that not only influence the public, but each other:
We can help you become part of this circle of influence and employ successful health communication campaigns that engage those with the ability to make the most impact.
*As defined by the Centers for Disease Control and Prevention, and the National Cancer Institute.
Health Influencer Relations
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