Media Relations — Harnessing the Power of Earned Media
Traditional media remains a major influencer in today’s world and is a powerful way to distribute your message to key audiences. JPA designs and implements a full range of strategic, results-focused media campaigns and services.
As media relations experts, we have a strong track record of getting our clients’ messages on the radar screens of journalists and generating positive media coverage. Over the years, our team has developed solid relationships with journalists working at national and regional newspapers, magazines, TV stations, radio stations, and online publications, as well as trade outlets.
Additionally, we use a proven method to help you prepare for and rapidly respond to any potential issues and crisis situations that might arise.
Media Relations Services
- Data publicity, medical meeting support
- Product approvals and launches
- Product life-cycle communications
- Disease awareness and educational programs
- News bureaus
- Media training
- Multicultural outreach
- Events management
- JPA Media Blueprint
- Broadcast campaigns
"Can't tell you how much I appreciate how helpful you are. I wish you were the media contact for every non-profit!" A reporter working with JPA.
No organisation is shielded from criticism and volatile situations. Sometimes there is ample time to prepare a "break the glass" strategy, while other times, you'll need a team to quickly craft a crisis communication plan.
JPA is experienced in developing forward-looking crisis communications plans and providing rapid-response communications support. We leverage our in-depth understanding of the health landscape to develop messages that can be used to correct, clarify and contextualise concerns raised. Our crisis communication experts help your organisation scenario plan and prepare spokespeople for potentially hostile interviews.
Additionally, JPA is well-positioned to use digital tracking tools that can gauge the spread and pick-up of a negative story, enabling the team to craft a well-informed communications response.
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