Digital and Social Media — Engaging Consumers and Influencers to Make Health Information Resonate

Social media, mobile applications and emerging digital media technologies have changed the way we communicate online. The days where you could put your information onto a website, optimize it for search engines and have people bookmark it and come back, are long over. Today, we must embrace multiple touch points, voices, technology and ideas to be effective.

Attention is a scarce resource—supply is limited to 24x7, yet the demand is exploding. Everyone can produce content on blogs and in social media; therefore anyone can become an online influencer. With the overabundance of digital information, leveraging the right online influencers and engaging consumers in interactive and personalized communications is key to capturing that attention and communicating your message to the people you want to reach.    

JPA has extensive experience in creating cohesive digital media strategies that complement and extend your traditional communication efforts. We are experts in understanding your target audiences and devising tactics to effectively reach them. We have helped organizations develop online digital strategies, implement tactical initiatives and monitor social media activities. 

Whether your goal is to roll out a successful health communication campaign, increase web traffic to your website, participate in social media or extend your reach by getting your messages heard online, JPA offers digital and social media services to make you successful and produce measurable results.

Strategic Digital and Social Media Services

Digital Strategy, Planning & Insights

  • Digital media strategy
  • Influencer and consumer insights
  • User experience
  • Audience analysis study
  • Heuristic site reviews
  • Landscape or competitive analysis
  • Usability testing
  • Search strategy
  • Section 508 / WCAG 2.0 accessibility compliance audits
  • Metrics definition, analytics and optimization
 


Social Media Programs

  • Social media strategy
  • Influencer relations and outreach
  • Word-of-mouth marketing
  • Blogger outreach
  • Message development and distribution
  • Conversation analysis and measurement
  • Social media monitoring
 


Creative and Content Development

  • Logo development
  • Web design
  • Content strategy
  • Content creation and distribution
  • Email newsletters
  • Blog posts
  • Social media content
  • Web content
  • Interactive video
  • Search ads
 


Digital Media Technical Development

  • Web application development
  • Widgets and rich internet applications
  • Portals and dashboards
  • Campaign micro sites
  • Blog development
  • Website development
  • Information architecture
  • Experience and interaction design
  • Accessibility / Section 508 compliance
  • Content management systems
  • Mobile applications
 


Search

  • Search engine optimization (SEO)
  • Paid search (SEM)
 

Measurement & Analytics

  • Web metrics & optimization
  • Social media engagement
  • Search rankings
 


Training

  • Section 508 / Accessibility Training
  • Social Media Training
  • Drupal Content Management System Training