Coalition Quad© – Proven Process for Core or Meaningful Messages

Before reaching out to your key stakeholders, it’s important know have a clear understanding of what you want to communicate. 

JPA utilizes a proven four-step process for creating persuasive, credible messages that will resonate with your target audiences.  Our collaborative messages approach is designed to secure consensus among members and build alignment in your multi-faceted organization.

  1. Content Analysis & Needs Assessment - Communications research and analysis
  2. Communication Consensus Session - Identify message "buckets" and priority audiences
  3. Message Workshop - Craft core and secondary messages
  4. Message Testing - Evaluate for message effectiveness