Inside the Influence

Social Media Icons and LogosPinterest, eBooks & Hangouts… Oh My!

June 2014 -- With an ever-growing list of social media platforms, how do you determine which resources are right for you? 


Six Tips for a Good Healthcare Press Release

April 2011—The press release may not be dead, but it’s easy for most to end up in a reporter’s “deleted items” box. By investing the time to craft quality releases and including the right ingredients, you can help reporters cut through the clutter and quickly understand why your issue matters to their readers.


Why Higher-Quality Healthcare Depends on Effective Communications

November 2010—Healthcare reform has dominated headlines for the better part of a year, but one particular component of reform has received somewhat less attention: comparative effectiveness research (CER).