11/02/2012  |  Posted By:

Just as certain looks go out of style, messages should be reviewed regularly to stay fresh, timely, and to resonate with your intended audience. Yet there is more than one way to approach messaging and the presidential election provides a great contrast in two distinct options.

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10/30/2012  |  Posted By: Jones Public Affairs

Has your op-ed been hijacked by creepy crawlers? When contributing content to certain websites it may appear so. More and more we are seeing hyperlinked ads embedded into the online text, even if you’ve been given editorial control. And, in many cases, those ads have little or nothing to do with the subject you’re reflecting on.

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10/25/2012  |  Posted By: Ken Deutsch

On November 6, the most expensive United States election cycle in history will come to a close. By that time, presidential and congressional political campaigns are projected to have spent nearly $160 million in online advertising (up from $22 million in 2008); but how effective are online ads in directly influencing voters?
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10/03/2012  |  Posted By: Jones Public Affairs

Do you know a fantastic non-profit organization that would benefit from pro-bono communications services from seasoned public relations professionals?  Today, JPA’s Boston office launched a contest to identify an innovative, health-focused non-profit that is advancing today’s most pressing health issues.  

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