05/07/2015  |  Posted By: Rachael Parkman

Our trainers are worn down and our feet are blistered – the JPA Annual Step Challenge has come to an end. As it finishes, it gives us a great opportunity to see if we’ve learnt anything about healthy habits and behaviour change that can inform our work as communicators in the healthcare space.


Change doesn’t have to be ‘big’

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04/15/2015  |  Posted By: Rachael Parkman

According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on their feet per day and nearly two-thirds were worried that sitting at work was having a negative impact on their health.


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04/07/2015  |  Posted By: Rachael Parkman

The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity are in place for all civil servants. These restrictions are put in place so as to prevent civil servants developing messaging and materials that could benefit a particular political party; but how does Purdah impact communications professionals?  

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03/27/2015  |  Posted By: Christina Hannah

It seems that empowering the self-informed patient is a hot topic in health in the UK at the moment. We have witnessed several educational campaigns on spotting symptoms as signs for a serious disease, and encouraging patients to seek out their doctor early when symptoms arise. Read More