01/12/2016  |  Posted By: Jenna Green

Driven by the evolution of technology and science, the field of healthcare has seen a wave of medical discoveries across all healthcare disciplines. Gone are the days of patients categorised by a standard diagnosis. An increasing wealth of knowledge has led to the understanding that other factors, including a patient’s personal genetic profile, play a significant role in their response to different treatments. Clinicians are increasingly able to use genetic information to help them pick the best treatment for their patients. But what does this mean for patients? Read More

07/10/2015  |  Posted By: JPA Health Communications

The last ten years have seen a growing trend towards patient self-testing. Thanks to the advances of technology, fewer people are now turning to their GP clinic as their first point of call for healthcare screening, and rather opting for DIY self-test kits, which can be performed in the privacy and comfort of their own home.

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05/07/2015  |  Posted By: Rachael Parkman

Our trainers are worn down and our feet are blistered – the JPA Annual Step Challenge has come to an end. As it finishes, it gives us a great opportunity to see if we’ve learnt anything about healthy habits and behaviour change that can inform our work as communicators in the healthcare space.


Change doesn’t have to be ‘big’

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04/15/2015  |  Posted By: Rachael Parkman

According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on their feet per day and nearly two-thirds were worried that sitting at work was having a negative impact on their health.


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