03/27/2015  |  Posted By: Christina Hannah

It seems that empowering the self-informed patient is a hot topic in health in the UK at the moment. We have witnessed several educational campaigns on spotting symptoms as signs for a serious disease, and encouraging patients to seek out their doctor early when symptoms arise. Read More

03/20/2015  |  Posted By: Christina Hannah

For smaller charities supporting a lesser-known disease, creating media interest to raise your profile can be hard. It is often the case that these charities need to shout louder in order to be noticed among the large campaigns of bigger disease groups. Sometimes, the best way to do this is to do something different, something radical.

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03/04/2015  |  Posted By: Christina Hannah

Last year saw the progress of personalised and targeted treatments in the industry, and it has once again shown to be one of the most exciting developments in cancer care.  However, this evolving treatment landscape presents particular challenges for patients and their healthcare providers, one which advocates are well placed to meet.

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02/24/2015  |  Posted By:

The majority of healthcare campaigns today have a number of quantifiable, and often very clinical objectives – increase diagnosis, increase survival rates, increase funds for research… However, one UK-based campaign that gained national media attention over the last few months, had a different goal – one involving the relationship between doctor and patient.

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