PR Best Practices News

New International Guidance Defines Ethical Interactions with Patient Advocates

Do you know the Code? Last week, IFPMA issued an updated Code of Practice for interactions with patient advocacy organizations, among others.

more

KareemA Six-Time NBA MVP Explains Why the Winning Formula Must Include PR

Not every leader understands that winning is the number one priority and public relations is often a close runner-up. But it’s a message that is beginning to gain momentum.

more
 

comScore 2010 Digital Year in ReviewInsights from the comScore 2010 Digital Media Report

Recently comScore 2010 U.S. Digital Year in Review released numerous insights into the developing landscape of digital media usage. The report examines the trends in U.S. Internet usage and offers a prognosis for which digital strategies will be most critical for success in 2011.

more

Insider Secrets to Online News Optimization

It might be old news that we live in a world where the news cycle is 24-7, but what’s missing from the ongoing conversation is how exactly to join in.

more
 

Online Communications and the 140 Character World

In the last few decades, human beings have drastically changed the way they process information and communicate with one another. Twitter and other online communications platforms are only the most recent iterations of a long creeping tendency toward quicker, more succinct messages. more

Carrie Jones Presents on PR & Small Business

Recently, Carrie Jones, principal and managing director, provided a group of diverse small business owners with an overview of PR for small business. The presentation provided an overview of PR and tips for how and when to engage an agency. more