Social Media News

Person on Smart Phone5 Tips to Boost your Social Media Engagement for 2017

Here are a few tips you should work into your earned media strategy to help boost your campaigns for the new year.

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Watching Your Social Media Channels on Holiday Weekends?

While many of us were watching the US Women’s national soccer team score three goals in 16 minutes last night, someone at Tesaro Pharma was watching 3,000 people sign a petition in less than 16 hours.

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Image of hands raised with dollar signs on themCrowdfunding Science

Though successful crowdfunding has mainly been applied to artistic projects, we’re now seeing the science community taking a closer look at this option. 

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Giant Panda, Eating. Photo Credit: Chen Wu, Shanghai China3 Communications Must-Dos to Weather Google's Latest Shift

With its latest roll-out, Google's algorithm takes aim at sites with low-quality content. Sound familiar? Here's what you need to know.

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Sample infographicCreating a Compelling Infographic

Infographics are a great way to present your organization’s key messages in a new, visually compelling way. But what are the components that make an infographic successful?

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Social Sharing – Not Just the Icing on the Cake

Organizations that are integrating social media successfully don’t build independent platforms, but create effective tools for action where people already are.

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Paperdoll CampaignAIDS2012: Clinton, Gates, & Zawadi Smartlove

How do you compete for media attention against the likes of Elton John, Hillary Clinton, and Melinda Gateat the International AIDS Conference? Working with the UAFC presented a unique opportunity for JPA to put down the pen, and let a picture do the talking.

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Just What the Doctor Ordered?

In medicine, it’s the job of the doctor to provide a critical assessment and diagnosis before dispensing or recommending the proper remedy. As communications professionals, we help our clients by doing the same.

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Ingredients of Viral Success

This week clients have most likely been asking their PR consultants the same question: can we do a video like KONY 2012 to get our message out to millions?

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