Social Media News
Here are a few tips you should work into your earned media strategy to help boost your campaigns for the new year.more
While many of us were watching the US Women’s national soccer team score three goals in 16 minutes last night, someone at Tesaro Pharma was watching 3,000 people sign a petition in less than 16 hours.more
Though successful crowdfunding has mainly been applied to artistic projects, we’re now seeing the science community taking a closer look at this option.more
With its latest roll-out, Google's algorithm takes aim at sites with low-quality content. Sound familiar? Here's what you need to know.more
Infographics are a great way to present your organization’s key messages in a new, visually compelling way. But what are the components that make an infographic successful?more
Organizations that are integrating social media successfully don’t build independent platforms, but create effective tools for action where people already are.more
How do you compete for media attention against the likes of Elton John, Hillary Clinton, and Melinda Gateat the International AIDS Conference? Working with the UAFC presented a unique opportunity for JPA to put down the pen, and let a picture do the talking.more
In medicine, it’s the job of the doctor to provide a critical assessment and diagnosis before dispensing or recommending the proper remedy. As communications professionals, we help our clients by doing the same.more
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