PR Strategy News

Three Tips for Improving Communication to Women

The “War on Women” is diluting the focus on women’s health issues. How we can improve communications towards women?

Ingredients of Viral Success

This week clients have most likely been asking their PR consultants the same question: can we do a video like KONY 2012 to get our message out to millions?

Meet Your Match

Whether looking for a life partner or an organization to partner with to reach key audiences, data is playing an increasing role. So, can data help you find your match?

A Six-Time NBA MVP Explains Why the Winning Formula Must Include PR

Not every leader understands that winning is the number one priority and public relations is often a close runner-up. But it’s a message that is beginning to gain momentum.

Google Names New Editor – Your Supporters, or Someone Else’s?

Yesterday Google deployed its latest search results feature: Search plus Your World. Now, when users perform a search on Google, related photos, posts and more from their connections are included in what Google is terming “personal results.” So how can you make the most of this new feature?

Redefining Public Relations

In October, the Public Relations Society of America (PRSA) launched a long-overdue campaign to “modernize the definition of public relations.” At JPA, we were surprised to hear that the PRSA definition hasn’t been updated since 1982!

JPA - Second Fastest-Growing Public Relations Firm in the World

The Holmes Report's Global Ranking of public relations firms for 2011 ranks Jones Public Affairs (JPA) as one of the three fastest growing. The report looked at 2010 billings of public relations firms around the globe.

Advocacy Across Borders

Navigating the regulations that inform ethical interaction with patient advocates can be a challenge, especially for those working in both the US and Europe.