PR Strategy News

Bridging to Better Health Science Communication

PR professionals, as influential bridges between scientists and media, must also be active partners in improving the quality of health coverage.

more

Washington Women in Public Relations (WWPR) honors JPA's Melissa Zuckerman

Washington Women in Public Relations (WWPR) honored Melissa Zuckerman as one of the three recipients of the 2016 Emerging Leaders Awards for her remarkable work in the field of healthcare communications. 

more
 

JPA a Finalist - PRNews Platinum PR Award Finalist for Small Agency of the YearPRNews Platinum PR Award - Being Nominated is an Honor

Recently, JPA Health Communications was named a finalist in the “Small PR Firm of the Year” category at this year’s PRNews Platinum PR Awards. The nomination shows the effort and dedication that our team puts into being successful every day.

more

The wonders of healthy competition

As the JPA Annual Step Challenge comes to an end, what have we learnt from this healthy competition about healthy habits and behaviour change?

more
 

Image of hands raised with dollar signs on themCrowdfunding Science

Though successful crowdfunding has mainly been applied to artistic projects, we’re now seeing the science community taking a closer look at this option. 

more

Having a hard time being heard? 2015 promises big changes in social.Paid Promotion: Cutting Through the Clutter in the New Year

With the new year starting, big changes in social are in the works. Are you ready?

more
 

sorryUber and the Case of the Apology

It’s the season of Thanksgiving, but you would think from recent headlines that it’s the season for PR crises.

more

Regan, from JPA's Boston office, meets the #IceBucketChallengeThe Number 1 Rule for Creating Viral Campaigns? Don't Overthink It.

If you live in the Northeast and are active on social media, we're willing to bet that you've seen it - we're talking about the Ice Bucket Challenge. But why is it working? 

more
 

Hand turning on a light bulb3 Tips for Fostering New Ideas

Where do good ideas come from? Here are three tips that will position you – and your organization – for idea-generating success.

more