Media Relations News

Three Tips for Improving Communication to Women

The “War on Women” is diluting the focus on women’s health issues. How we can improve communications towards women?

Ingredients of Viral Success

This week clients have most likely been asking their PR consultants the same question: can we do a video like KONY 2012 to get our message out to millions?

Are Pharma Brands & Social Media Breaking Up?

A growing chorus of health thought leaders are raising the issue of pharma giving up on social media. However, before deciding to walk away from social media the pharmaceutical industry might want to consider a few things first.

New Therapy Approved for European Melanoma Patients

Bristol-Myers Squibb (BMS) announced that the European Commission approved YERVOY™ (ipilimumab) on July 14, 2011 for the treatment of previously-treated advanced melanoma.

Twitching (Pitching via Twitter)

If you think of Twitter as something that’s useful only to teenie-boppers who want to gossip about Lady Gaga and Snooki, you may be missing opportunities for your communications program, including building relationships with reporters.

Why JPA, Not JPR?

Every once and awhile we are asked, “Why isn’t Jones Public Affairs called Jones Public Relations?” It’s no accident that we’re not JPR.

Explaining a Price Hike

An increase in a medication’s cost rarely goes unnoticed. But KV Pharmaceutical Co.’s decision to charge $1,500 a dose for a drug to prevent premature birth drew particular ire from both patient and professional groups and drove KV to halve the price of Makena.

Insights from the comScore 2010 Digital Media Report

Recently comScore 2010 U.S. Digital Year in Review released numerous insights into the developing landscape of digital media usage. The report examines the trends in U.S. Internet usage and offers a prognosis for which digital strategies will be most critical for success in 2011.

Health Care Takes ‘Middle-Child Status’ in State of the Union

Despite being a top priority for the Obama administration and Congressional Democrats, health care reform got low-billing during President Obama’s State of the Union address Tuesday night.