Stakeholder Engagement News

handshake image4 Must-Have Strategies for International Patient Engagement

Last week, I had the opportunity to attend MassBio & Sanofi Genzyme’s event entitled “No Borders: A Conversation on Global Humanitarian Programs.” 

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Woman looking at papers with a tired expression on her faceOvercoming Patient Advocacy Fatigue

Engaging patient advocates is the key to successful campaigns, but with a glut of outreach, advocates can get fatigued. Here's how to cut through the clutter.

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FDABill Could Increase Patient Influence in Drug Development Process

Patients and advocacy groups may be one step closer to increasing the strength of their voices in the development of new treatments. 

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Having a hard time being heard? 2015 promises big changes in social.Paid Promotion: Cutting Through the Clutter in the New Year

With the new year starting, big changes in social are in the works. Are you ready?

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Regan, from JPA's Boston office, meets the #IceBucketChallengeThe Number 1 Rule for Creating Viral Campaigns? Don't Overthink It.

If you live in the Northeast and are active on social media, we're willing to bet that you've seen it - we're talking about the Ice Bucket Challenge. But why is it working? 

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One Size Does NOT Fit All

When it comes to patient communications across cultures, don't let your message get lost in translation.

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KareemA Six-Time NBA MVP Explains Why the Winning Formula Must Include PR

Not every leader understands that winning is the number one priority and public relations is often a close runner-up. But it’s a message that is beginning to gain momentum.

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Pharma and Patient Communication

Recently, representatives of leading pharmaceutical companies gathered in London at the 2011 Pharma MedComms World conference to discuss major challenges in conducting medical communications in the pharmaceutical industry.

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EMCC – Promoting Dialogue on Access

JPA had the great opportunity to attend the European Multidisciplinary Cancer Congress (EMCC) in Stockholm, Sweden, which is concluding today. 

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