Influencer Relations News

Meet Your Match

Whether looking for a life partner or an organization to partner with to reach key audiences, data is playing an increasing role. So, can data help you find your match?

In October, the Public Relations Society of America (PRSA) launched a long-overdue campaign to “modernize the definition of public relations.” At JPA, we were surprised to hear that the PRSA definition hasn’t been updated since 1982!

Pharma and Patient Communication

Recently, representatives of leading pharmaceutical companies gathered in London at the 2011 Pharma MedComms World conference to discuss major challenges in conducting medical communications in the pharmaceutical industry.

EMCC – Promoting Dialogue on Access

JPA had the great opportunity to attend the European Multidisciplinary Cancer Congress (EMCC) in Stockholm, Sweden, which is concluding today.

The Drug Development Game

With a focus on risk rather than reward— some suggest that the FDA and Congress are deterring pharmaceutical innovation.

European Haematology Association’s 16th Congress

At this year’s meeting, in addition to the usual clinical data presentations, patient advocates were given a platform to share their perspective on the treatment and management of haematologic cancers.

2011 Annual Meeting of the American Society of Clinical Oncology (ASCO)

Once again, the city of Chicago hosted the leading minds in cancer care, as thousands of researchers, health professional and advocates convened for the 2011 Annual Meeting of the American Society of Clinical Oncology (ASCO).