Digital Media News

Ingredients of Viral Success

This week clients have most likely been asking their PR consultants the same question: can we do a video like KONY 2012 to get our message out to millions?

Google Names New Editor – Your Supporters, or Someone Else’s?

Yesterday Google deployed its latest search results feature: Search plus Your World. Now, when users perform a search on Google, related photos, posts and more from their connections are included in what Google is terming “personal results.” So how can you make the most of this new feature?

Getting Your Organization Social Media Ready for 2012 – 4 Quick Tips

Having trouble keeping up with the constant changes in social media? We’ve pulled together quick easy-to-implement tips for the top social media platforms.

Creating an Online Video That Resonates

An online video can be an effective tool to communicate information to key audiences about a particular issue, share an important message or promote an upcoming event.

PR Tips: Blogging with keywords for SEO

When proposing a broader online campaign to clients to reach key opinion leaders, the main question we hear at JPA is “How do I attract visitors to my website?” Search Engine Optimization, or SEO, can be a great digital media tactic for bringing in traffic.

Are Pharma Brands & Social Media Breaking Up?

A growing chorus of health thought leaders are raising the issue of pharma giving up on social media. However, before deciding to walk away from social media the pharmaceutical industry might want to consider a few things first.

Twitching (Pitching via Twitter)

If you think of Twitter as something that’s useful only to teenie-boppers who want to gossip about Lady Gaga and Snooki, you may be missing opportunities for your communications program, including building relationships with reporters.

Rules of Social Media Engagement

As many organizations branch out further into the digital communications realm, moving beyond their corporate blogs and onto other platforms, it is critical for their representatives to be mindful of the basic rules of engagement when joining the online conversation.