Advocacy Relations News

handshake image4 Must-Have Strategies for International Patient Engagement

Last week, I had the opportunity to attend MassBio & Sanofi Genzyme’s event entitled “No Borders: A Conversation on Global Humanitarian Programs.” 

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Woman looking at papers with a tired expression on her faceOvercoming Patient Advocacy Fatigue

Engaging patient advocates is the key to successful campaigns, but with a glut of outreach, advocates can get fatigued. Here's how to cut through the clutter.

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Regan, from JPA's Boston office, meets the #IceBucketChallengeThe Number 1 Rule for Creating Viral Campaigns? Don't Overthink It.

If you live in the Northeast and are active on social media, we're willing to bet that you've seen it - we're talking about the Ice Bucket Challenge. But why is it working? 

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ECC 2013: Growing Patient Advocacy Efforts in Europe

At the end of September, JPA attended the 2013 European Cancer Congress (ECC) in Amsterdam, hosted by the European CanCer Organisation (ECCO), the European Society for Medical Oncology (ESMO) and the European SocieTy for Radiotherapy and Oncology (ESTRO).

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The 30th anniversary of President Reagan's signing of the Orphan Drug ActPatient Advocates: Rare Devotion and Sustaining Perseverance

Collectively, there are 25-30 million Americans living with a "rare" disease – defined as a condition that affects less than 200,000 people.  The success in bringing new therapies to patients could not have materialized without the powerful voices and efforts of the rare disorder advocacy community.

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Emotional Care: Reaching Beyond TreatmentEmotional Care - Reaching Beyond Treatment

The shift to a more personalized, patient-centered approach in healthcare is fueling a fundamental shift in the way health organizations relate to and engage patient constituencies.

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One Size Does NOT Fit All

When it comes to patient communications across cultures, don't let your message get lost in translation.

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2012 GI Cancers Symposium – Advancements in the Colorectal Cancer Landscape

For the ninth year oncologists, researchers, patient advocates and health professionals recently gathered in San Francisco at the Gastrointestinal (GI) Cancers Symposium.   The three-day multidisciplinary meeting focused on discussing major developments and strategies in preventing, screening and treating GI cancers.

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